By Carrillo Pinto
I’m a nobody, I have never been somebody and, at some point, regardless that I’m a hard worker and an entrepreneur, I understood that I had reached my limits, that there was nothing else for me besides my paycheck and a six pack.
Until I made a decision.
I decided to shout louder. I understood that in a crazy world where Snapchat regulates who you really are; and, where Taylor Swift and Justin Bieber are telling you 24/7 how to be successful in business, I had to make a decision.
Should i stay or should I go.
I chose to go, I chose to go for the jugular, design a map, yeah, I said a map, not a procrastinating business plan but a real circle of phases that would take me to success. And…
It didn’t happen. Yes, you heard that very clearly, it didn’t happen. And I got frustrated, I decided to go for long walks, strolls that would take for hours and hours and, hours.
I would walk so much that most bums believed that I was one of them since few people would walk the very same route over and over again without a real reason but to be just one like them; a bum.
And I became a bum. Not in the physical sense but in an emotional sense, yes, I had money in the bank, yes I had a vehicle, yes I had the chance to eat three meals a day, a Sales Manager 9 to 5 job and yes; I would take one shower a day and have a cup of coffee in the morning before hitting the internet. Where I was precisely lost.
I was definitely not a bum but in my mind, an entrepreneur mind, if you don’t make it, in time, you become a nobody. Keep in mind that you have created sort a beneficial and favorable self awareness of yourself, you don’t see yourself in a different way, you are who your mind tells you that you are on a daily basis. A loser.
Right. Silicon Valley. Here I go.
I would ask myself, where did I fail, what did I do wrong? what happened? are they right? is my mind right? am I right? should I insist in this craziness of becoming an entrepreneur? am I too old? is my accent the issue? should I just give up and move on as a salesman, as a sales manager, etc? is there after all anything for me?
And. And. And. I made a decision. I would shout louder. I would put across my message respecting the audience but shouting louder.
I would prepare my equipment the night before, I would shoot from 10 to 15 videos a day, I would select the best ones and I would try to come up with more than one logo that would eventually represent the very same concept.
And I would continue walking. On a daily basis. I would start off on 4th & Washington, walk all the way to Collins, make a left and embark on a 2 hour and 30 minute stroll over Collins til I would reach 44th, yes, the Fontainebleau and come back through Indian Creek til I hit Collins again on 26th and walk down south to 15th, make a left, and a right to move onto Ocean Drive; listen to all the people that claim to be alive, see all of the bums that were hunting me and reminding me that I was headed to their very same lifestyle. And I mean, the uninterrupted walking and the permanent failure.
Louder. Louder. Louder. I would shout louder. To the point that at times I would have to hide myself not from the neighbors but from myself. A six pack. Yes, no better remedy than a beer infusion to calm down the desperation and isolation called failure.
I knew that if only I would be able to crack the code, then and only then, I would be able to make it or at least, to be in route to success. So I did it. I understood that I needed to build a nice funnel that would create and increase the desire in my potential clients and I also understood that in order to be successful I would have to talk to everybody, pitch everybody, engage with everybody and most important, address everybody’s need; their demand. Their real demand after I would create the desire in them. Solve their problem.
How? by creating the perfect funnel and shouting louder. Than whom? Than my competition. The real one and the imaginary.
And here I am now after the success of my first online product. I survived, I was not eaten by an alligator, or a shark. I was not humiliated by Simon Cowell and most important; I finally understood that not because you fail in the beginning you are necessarily on route to become a bum.